Experience the genuine Öland on the Alvar
We who live on and love Öland say that everything can be experienced here. That might be a slight exaggeration, but if you’re interested in nature experiences, relaxation, swimming, good food, cozy cafés, or one of Öland’s many art exhibitions, we promise you’ll have plenty of delightful experiences!
Art & Culture
At Hotel Magasin1, we have the pleasure of showcasing Karlheinz Sauer’s fantastic silverwork, along with paintings by Anna Nord and Niklas Mörnerud, featured on nordmornerud.com.
We serve our coffee in cups handmade by Resmo Pottery.
We’re always happy to share more tips on art and cultural experiences here on Öland and in the surrounding region.
The Unique Nature of Southern Öland
The nature here in southern Öland is beautiful, fascinating, exciting, and in many ways unique. Öland is home to 90 nature reserves and one national park — Blå Jungfrun.
Close to us, you’ll find gems like Beijershamn and the noble broadleaf forest of Vickleby.
Standing on the land ridge (which runs along the island’s western coast), you’re treated to a magnificent view over the Kalmar Strait. On the eastern side, a vast horizon opens up, where sea meets sky as far as the eye can see.
On the rugged limestone plain of Stora Alvaret (26,000 hectares), plants from all over the world meet. Here you’ll find alpine species like Iceland moss and alpine catchfly, growing side by side with southern European plants such as rock samphire and herb-Robert. Some species are found nowhere else in the world but here on Öland — like the Öland bedstraw and alvar wormwood. The area also boasts an incredible variety of wild orchids.
At the southern tip of the island lies Ottenby, home to Sweden’s tallest lighthouse, Långe Jan. The area features scenic hiking trails and one of Europe’s best birdwatching sites.
You’re warmly welcome to explore and experience southern Öland. Don’t hesitate to ask us for tips — we’re happy to share more!
The World Heritage of Southern Öland
A globally unique agricultural landscape.
Since the year 2000, we have been proudly listed as a UNESCO World Heritage Site. Officially, our heritage is called The Agricultural Landscape of Southern Öland, recognizing the island’s farming traditions and the long history of land cultivation and development by local farmers.
What makes southern Öland truly special — and worthy of protection — is the harmonious relationship between people and nature. This is what defines our cultural landscape as a living World Heritage.
The World Heritage area stretches from Karlevi in the west to Gårdby in the east, and continues all the way down to the southern tip of the island. It’s a breathtaking landscape shaped over centuries through the interaction of natural forces, livestock, and human effort. Wetlands, alvar plains, cultivated fields, and the traditional row villages of southern Öland all contribute to this unique heritage.
We are proud of our World Heritage — feel free to ask us more, or visit the official website at sodraoland.com!
More about Öland
Right next to Hotel Magasin1, you’ll find Öland’s bike rental, the local library, and the bus terminal. Just a stone’s throw away in the town square, you’ll also find Café Ölands Söderbönor — open all year round — as well as several restaurants and pizzerias.
If you’d like to work out at the gym or are interested in other activities and experiences, just let us know — we’re happy to help! Want to book a tennis or padel court? Just get in touch. One of our favorite things is sharing tips on what we ourselves enjoy doing.
Electric cars are available for rent at Köpmangatan 32 in Mörbylånga — book your car at okq8.se/hyrbil/bilpool.
You’ll also find lots of useful info under Good to Know!
Hotel Magasin1 is open all year round
The season in southern Öland truly begins at Easter — that’s when the migratory birds return and the island starts to bloom. From there, the season unfolds and continues all the way to the Harvest Festival in autumn, as the birds once again head south.
Our hotel is open throughout the year, offering guests the chance to experience a different, yet equally exciting side of Öland. No matter the season, you can book time in our spa and relaxation area, and enjoy delicious meals in our restaurant.
The restaurant is open most evenings for hotel guests, even outside the peak season.
Welcome to Hotel Magasin1!
Felix & Jonas Everbrand